Hi5 goes mobile: It's a bigger deal than you think
But more importantly, Hi5’s mobile site is a marketing effort to reach its most loyal customers. MySpace and Facebook’s current mobile sites are intended as supplements to the browser-based editions, but Hi5 openly targets the “millions of international users who primarily use mobile devices, instead of a personal computer, to stay connected with friends, family and colleagues.” After all, access to PCs is less common in many Latin American countries than in Hi5’s home country. Recent statistics from ComScore indicate that Hi5 has doubled its visitor count over the past year and that much of its foothold is in Latin America; the social-networking industry in that region of the world has grown by a third since mid-2007, according to the same statistics.
