Interview: Pelago's CEO Jeff Holden Maps Out Vision For Mobile Social Networks
Quotes from the article….There’s a ton of social networks, so instead of fighting them, Pelago is embracing them. It launched a Facebook app called “Been Here? Like it or Not,” and also integrated into Twitter, so that status updates in Whrrl are sent to your Twitter followers. — The competition: Whrrl is often compared to Loopt, the friend-finder. Yelp and other restaurant review sites also compete. But Holden says each company is tackling a small piece of the market. Loopt is like candy because you can see where your friends are, and with Yelp, likely only 1 percent of the audience is really engaged, he says.
