» Limited Interest in Social Nets — For Now
A recent Vodafone-sponsored study has generated results that are broadly consistent with we found in our study of mobile social networking in North America with Multiplied Media. The Vodafone study was conducted in the UK by ICM Research in May and June of this year as part of a larger, omnibus survey (n=709).
The survey was conducted by telephone. Here are the top-level findings:
* 94% of respondents who used the Internet had mobile phones
* 43% of this group used their mobile phones (at any point) to access emails and websites
* 24% had visited social networking sites on their mobile phones
* 7% visited social networking sites via mobile phones on a daily basis
